Japanese Privacy Rights (APPI)

Customers located in Japan have certain rights regarding their personal information under the Act on the Protection of Personal Information (APPI). You can exercise your rights from the options below.


Data disclosure or download (disclosure)

You can request disclosure of your personal information we hold (including order history and account information).

Response period: We will respond promptly (within a reasonable time) after receiving your request.


Correction of registered information (correction, addition, deletion)

If the personal information we hold is incorrect, you can request correction, addition, or deletion (e.g., incorrect address, misspelled name).


Suspension or deletion (suspension, etc.)

In certain cases, you can request suspension or deletion of personal information (including account deletion).

⚠️ Important: Due to tax, legal compliance, security, and fraud prevention reasons, it may not be possible to delete all information immediately.


Withdraw consent / Change privacy settings

You have the right to withdraw consent for tracking technologies, including Shopify marketing, at any time. This will apply to your future use of our store and stop data collection for optional purposes.


Privacy choices

Manage privacy settings. Depending on your region, you may have the right to opt out of the sale of personal information, withdraw consent for tracking, or customize cookie settings.


Contact us

For inquiries regarding the handling of personal information and exercising your rights, please contact us at the following.

Email: digital@bluexpress.com

Address: Via Meucci 19, 37036 San Martino Buon Albergo Verona, Italy


Complaint contact information

If you are not satisfied with our response, you may consult or file a complaint with the Personal Information Protection Commission (PPC) or an accredited personal information protection organization.