Face.hide the collectible Made in Italy glasses you find at Blue Express in Verona Affi and Bolzano
Face.hide®: when glasses become collectible objects
There is an Italian eyewear brand that is winning over those looking for something different from mass production. It’s called Face.hide®, born in Alba in 2022, and it has already become a reference point in European independent eyewear.
The project is as simple in vision as it is ambitious in execution: to create collectible eyewear, glasses designed not only to be worn but to be desired, preserved, and collected. Each piece is handmade in Italy, often produced in limited quantities and individually numbered.
If you’re looking for Face.hide® glasses in Veneto or South Tyrol, Blue Express is your go-to store — with locations in Verona, Affi, and Bolzano.
The DNA of Face.hide®: Drop, limited edition, and genderless design
Face.hide® does not work with traditional seasons or catalogs. Collections are structured as Drops: each release is a chapter on its own, with its own aesthetic, a story to tell, and often pieces that sell out within hours.
This approach — borrowed from sneaker culture and streetwear — leads followers of the brand to experience each Drop as an event. Some iconic models like the Doppioponte, Broken Vision, or Number 0 have already reached cult status in independent Italian eyewear.
The collections are genderless: Face.hide® does not design "for men" or "for women," but for people with their own aesthetic point of view. The silhouettes are geometric, with a ’90s soul reinterpreted in a contemporary key. Materials include premium acetate, photochromic lenses, and metal frames, with finishes carefully detailed down to the packaging — a reusable plexiglass box designed to reduce waste.
The most iconic models of the Face.hide® collection
Among the currently available pieces, these are some of the brand’s most representative models:
Doppioponte — The double bridge frame is one of the most recognizable models of Face.hide®. Available in numerous color variants, including Havana with purple, blue, and yellow photochromic lenses, and Black versions with gray, brown, and purple lenses. Prices start at €189.
Broken Vision — A bolder, distinctly geometric shape. Available in all black, Première, and photochromic variants Havana Green and Black Brown. Starting from €199, up to €279 for premium photochromic versions.
Number 0 — The "zero" model, the one that started it all. Available in the Havana version with transparent photochromic lenses. A foundational piece in the brand's history. €249.
Bullet — A more essential and urban shape, available in Silver, Silverblue, and Matte Black. The entry point of the range, at €169.
Sniper — The latest model, with a bold character. €210.
The price range goes from €169 to €279, in line with the brand’s premium-independent positioning: not fast fashion, not traditional luxury, but Italian artisanal quality at an accessible price for those who know what they’re buying.
Where to buy Face.hide® in Veneto and South Tyrol: Blue Express
Blue Express is the reference retailer for Face.hide® in Northeast Italy, with three physical stores covering a strategic geographic area between Lake Garda, Verona, and the Brenner axis.
📍 Blue Express Verona
Verona is a city with an urban fabric attentive to fashion and design, with an audience that appreciates research-driven eyewear. The Blue Express Verona store is the ideal place to discover Face.hide® models in person, try them on, and receive expert advice from those who know the brand deeply.
For those living in Verona or nearby provinces—from Vicenza to Mantua—Blue Express Verona is the closest physical point to enter the Face.hide® world.
📍 Blue Express Affi
Affi, on the southern shore of Lake Garda, is a major commercial and tourist hub for the entire lower Garda area and southern Trentino. The Blue Express Affi store is easily reachable from the A22 highway, making it a natural stop for travelers along the Verona-Trento route.
Whether you’re exploring Lake Garda or passing through on the A22, Blue Express Affi is the right destination to find Face.hide® glasses with the support of knowledgeable staff.
📍 Blue Express Bolzano
Bolzano is a cosmopolitan city, a crossroads between Italy and Northern Europe, with customers accustomed to quality brands and a distinctly international taste. The Blue Express Bolzano store brings Face.hide® to the heart of South Tyrol, making it accessible to residents, traveling professionals, and tourists.
For South Tyrol and those crossing the Brenner Pass, Blue Express Bolzano is the local reference for the best of independent Italian eyewear.
Why buy Face.hide® in-store at Blue Express
Buying glasses of this level online is possible, but seeing and trying them in person makes all the difference. Face.hide® has strong, distinctive silhouettes: how a Double Bridge or Broken Vision frame fits on the face cannot be described by a photo alone.
Blue Express offers:
- Direct try-on experience for all available models
- Personalized consultation to choose the right model for your style and face shape
- Access to new releases with continuous updates on upcoming drops
- Warranty and after-sales service directly in-store
- Authorized Face.hide® retailer with original and certified products
Face.hide® is also available for purchase online
Not near Verona, Affi, or Bolzano? You can also find Face.hide® models on bluexpress.com, with shipping throughout Italy. The site is updated with real availability and lets you purchase even the newest models.
Keep an eye on the Drops though: some pieces sell out very quickly, and visiting Blue Express stores lets you discover new releases as soon as they’re available.
👉 Discover the Face.hide® collection on bluexpress.com →
FAQ: Frequently asked questions about Face.hide®
What does "Eyewear Collectible" mean?
Face.hide® produces glasses designed to last over time, both in build quality and aesthetic value. Many pieces are released in limited and numbered editions: accessories to own consciously, not to consume.
What are Face.hide® "Drops"?
Instead of seasonal collections, Face.hide® releases its glasses as Drops: independent launches, each with its own visual and narrative identity. Some Drops remain available, others sell out quickly and become rare pieces.
Are Face.hide® glasses unisex?
Yes. All Face.hide® production is genderless: frames are designed without gender distinction, with silhouettes that work on different faces and styles.
Do Face.hide® models have prescription lenses?
Some frames in the range are available in prescription versions as well as sunglasses. Contact the Blue Express staff in Verona, Affi, or Bolzano directly to check the options available for your preferred model.
How much do Face.hide® glasses cost?
The range goes from €169 (Bullet model) to €279 (premium photochromic variants). A positioning consistent with the artisanal Made in Italy quality and limited production.
Does Face.hide® have a configurator?
Yes, on the official site facehide.it there is a configurator to customize frames and lenses. For direct advice, visit one of the three Blue Express stores.
Conclusion: Face.hide® is the brand for those who don’t want glasses like everyone else
In an eyewear market dominated by large industrial groups, Face.hide® has built a community of enthusiasts in just a few years who appreciate handmade craftsmanship, refined design, and the concept of limited edition applied to glasses.
If you are in Northeast Italy and want to discover this brand in person, Blue Express in Verona, Affi, and Bolzano is the place to do it. Physical stores, knowledgeable staff, original products.
Visit bluexpress.com or stop by one of our stores — some Drops are waiting for you.
Blue Express is an official retailer Face.hide® Available in stores in Verona, Affi (VR), and Bolzano. Collection also available online at bluexpress.com.