This page explains which cookies and similar technologies bluexpress.com uses, what they are for and how you can manage your choices. The data controller is L.C.B. Company s.r.l. (VAT no. 01689120234), who can be contacted at digital@bluexpress.com. For all other information on how we process personal data, see our Privacy Policy.
What cookies are
Cookies are small text files that the site stores in your browser. Some are essential for the shop to work (for example the cart); others measure visits or help show you more relevant advertising, and are only used if you give your consent.
How we manage consent
On your first visit a banner asks whether you want to accept, reject or choose by category. Until you choose, and if you reject, only technical cookies are used. Your choice is remembered for 12 months and you can change it at any time on the Cookie Preferences page, also linked at the bottom of every page.
The site uses Google Consent Mode: if you do not consent, Google Analytics and Google Ads do not store cookies or read identifiers on your device, but they may receive cookieless technical signals (for example that a page was viewed), which are used in aggregate form.
Technical cookies (always active)
Needed for the site to work; they do not require consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _shopify_essential | Shopify | Shop operation, cart, security | 1 year |
| cart_currency | Shopify | Cart currency | 14 days |
| localization | Shopify | Chosen language and country | 1 year |
| _shop_app_essential | Shopify (Shop Pay) | Fast login and checkout with Shop | 1 year |
| cookieconsent_status, cookieconsent_preferences_disabled | Consentmo | Store your cookie choice | 1 year |
Analytics cookies (only with consent)
They help us understand how the site is used, for example how many people visit it and which pages they view.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics (Google Ireland Ltd.) | Visit statistics | up to 13 months |
| _shopify_analytics | Shopify | Shop statistics | 1 year |
Marketing cookies (only with consent)
They measure how well our campaigns work and help show you more relevant ads on other websites and social networks.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads (Google Ireland Ltd.) | Advertising conversion measurement | 90 days |
| test_cookie | Google (doubleclick.net) | Checks whether the browser accepts advertising cookies | a few minutes |
| _fbp, fr | Meta (Meta Platforms Ireland Ltd.) | Advertising and measurement on Facebook and Instagram | 90 days |
| _shopify_marketing | Shopify | Attributing sales to campaigns | 1 year |
The durations shown were measured on the site on 13 October 2026 and may change if providers update their tools. Some external services (such as the chat or payment methods) may use their own cookies only when you use them.
Third-party providers
To learn how these providers process data, see their policies: Google, Meta, Shopify. Some of these providers may transfer data outside the European Union, based on the safeguards provided by the GDPR.
How to manage or delete cookies
You can change your choices at any time on the Cookie Preferences page. You can also delete or block cookies in your browser settings; if you block technical cookies, some shop features such as the cart may not work.
Updates
Last updated: 13 October 2026.